Direct-to-Consumer Advertising in the Pharmaceutical Industry

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In Folder: Theses (2020)

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Direct-to-Consumer Advertising in the Pharmaceutical Industry

Phannaceutical advertisements have been regulated by the Food and Drug Administration (FDA) since 1962, originally used as a method to influence physician-prescribing behavior. Since then, phannaceutical advertisements have expanded to various channels of communication by way of a marketing strategy known as direct-to-consumer advertising (DTC or DTCA). Through this practice, companies can advertise medical products directly to consumers as long as certain instructions are followed. However, companies in the pharmaceutical industry took advantage of relaxed FDA laws in 1997 and rapidly grew in the DTCA market. Though legal actions have been proposed to better regulate DTC advertising, the phannaceutical industry seems to rarely be affected, leaving room for suggestions as to how the FDA and policymakers can rethink DTC policies moving forward.

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Record Identifier:

Record Origin: Direct-to-Consumer Advertising in the Pharmaceutical Industry

Record Creation Date: 2021-04-07

Description Standard: MODS

Title: Direct-to-Consumer Advertising in the Pharmaceutical Industry

Persons: Cofman, Gina

Resource Type: Thesis/Dissertation

Date Created: 2020-04-30T00:00:00.000-04:00

Decade: 2020s

Campus Location: N/A

Language: English

Extent and Media: PDF/OCR ; 3.33 MB

Physical Form: N/A

System of arrangement: DACS

Subject LCSH: Drug Industry -- legislation & jurisprudence; Drug Discovery -- economics; United States. Food and Drug Administration; Marketing; Pharmaceutical policy -- United States; Pharmacology -- Marketing

Subject Local Topic: United States

Biography or History:

Custodial history: Transferred to the Emmanuel Archives from the author.

Acquisition Information: Transferred to the Emmanuel Archives from the author.

Appraisal Information:

Accrual Information: Theses are collected on an annual basis in the spring semester

Conditions Governing Access: Access to document is governed by a license signed by the author

Conditions Governing Reproduction: Requests for permission to publish material from this thesis is governed by a license signed by the author. Contact the College Archivist.

Collection Title: Distinction in the Field: Senior Theses

Location of Originals: Digital Folder: Cofman_G

Alternative Form Available: N/A

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